Hyrum Palmero
Reshaping a startup consultant's visual identity
![An iPad over a rock displaying the Hyrum Palmero’s brand mark](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/662884c2134061b358b3fd25_Hyrum-Palmero-Mockup.png)
The Challenge ↓
Reimagine Hyrum’s logo and build a strong visual identity that is efficient for positioning and flexible for content creation and distribution.
![Old version of Hyrum Palmero’s logotype](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/6629071c8dde19e907e838a4_Logo-Before.jpg)
Before
![New version of Hyrum Palmero’s logotype](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/66290717fe442a27710cf7ff_Logo-Lockups-Animation.jpg)
After
![Hyrum Palmero brand stationery](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/66291ae9c4c518e922acff0b_Hyrum-Palmero-Stationery-Design.jpg)
![Hyrum Palmero’s brand mark grid](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/663e82996a06278cdf46ca68_Hyrum-Palmero-Brand-Mark-Grid.png)
![Hyrum Palmero’s word mark grid](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/663e82c0ae2c64c4dcf134b8_Hyrum-Palmero-Word-Mark-Grid.png)
Hyrum wanted to maintain minimalism while adding more personality to his brand.
After several iterations we landed on a monogram concept, a combination of his initials: H + P. With this brand mark, we were ready to set him apart and create a unique symbol full of personality.
![A book displaying different H logo options](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/66297b723ef7c67f9bea7fb7_Brand-Mark-Options.jpg)
Brand Mark Options
Color Palette
![Blue business card for Hyrum Palmero’s brand](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/66292cec1f52fd36d68cbc1d_Hyrum-Palmero-Business-Card-Design.jpg)
![Logo, colors, and icons for Hyrum’s brand redesign](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/66292ce8d47abbc448b79369_HP-Visual-Elements.jpg)
![Hyrum Palmero’s brand guidelines](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/6657a2cd3a4bc707540fed7f_HP-Brand-Guide.jpg)
![T-Shirt design for Hyrum Palmero branding](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/66298081f142f72e40cbfea5_Hyrum-Palmero-t-shirt.jpg)
![Sleek cap design for Hyrum Palmero](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/6629807ee4fca92420fa183b_Hyrum-Palmero-Hat.jpg)
![Minimalist blue shapes animation](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/663e74bf2fe8939f659981ee_HP-Pattern-Animation.gif)
![A laptop displaying the new design for Hyrum Palmero’s LinkedIn profile](https://cdn.prod.website-files.com/659414c005486a1fadb7604a/6629825aba81e1ba5d1d60e9_LinkedIn-Profile-Design.jpg)
LinkedIn Profile Design
The Results ↓